The gap between selling to teams and selling to companies is not a pricing change. It is a different set of people, a different set of questions, and a set of features nobody on your roadmap asked for.
This piece walks through how we think about it at Paycux, what we have changed our minds about, and where the sharp edges are.
Authentication, both success and failure
Consider authentication, both success and failure. Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.
The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
MFA enrollment, challenges, and resets
That brings us to mfa enrollment, challenges, and resets. Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.
The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
- Map each requirement to the failure it prevents
- Count the long tail, not the first integration
- Decide who owns the plumbing for the next three years
- Make the buy-versus-build trade explicitly
Session and token lifecycle
Session and token lifecycle is where this gets concrete. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
Administrative role and permission changes
That brings us to administrative role and permission changes. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
Price the work honestly.
Provisioning and deprovisioning through the directory
Consider provisioning and deprovisioning through the directory. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.
API key and service credential lifecycle
That brings us to api key and service credential lifecycle. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
Data export and bulk access
That brings us to data export and bulk access. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.
Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.
Where this leaves us
If there is one thing worth taking away, it is that the expensive decisions are the ones made implicitly. Making them on purpose costs an afternoon.
If you are working through the same problem and want to compare notes, the docs cover the mechanics and the console shows the behaviour on your own data.
Everything here, already built
Sign-in, enterprise SSO, directory provisioning, roles and an audit trail behind one API. Start with the quickstart and have a working sign-in this afternoon.