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Enterprise31 October 2024·3 min read

What is the Azure AD or Entra ID app gallery and why should you care?

There is a specific moment when a deal stops being about your product.

Paycux engineering

There is a specific moment when a deal stops being about your product. Somebody says they will need to loop in security, and from then on you are being evaluated on things you may never have built.

This piece walks through how we think about it at Paycux, what we have changed our minds about, and where the sharp edges are.

Who uses the Entra ID app gallery?

That brings us to who uses the entra id app gallery?. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.

The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.

Enterprise IT and Security teams

Consider enterprise it and security teams. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.

The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.

  • Map each requirement to the failure it prevents
  • Count the long tail, not the first integration
  • Decide who owns the plumbing for the next three years
  • Make the buy-versus-build trade explicitly

Software Vendors

Consider software vendors. Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.

Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.

Independent Developers

That brings us to independent developers. The cost is not the first integration; it is the long tail. Providers disagree in small ways, certificates expire, tenants move, and each one becomes something you own indefinitely.

The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.

The requirements look arbitrary until you map each one to a failure the buyer has already lived through.

Example: Provisioning AWS Users via Microsoft Entra and SCIM

Example: Provisioning AWS Users via Microsoft Entra and SCIM is where this gets concrete. The requirements look arbitrary until you map each one to a failure the buyer has already lived through. Single sign-on exists because someone left and kept access. Provisioning exists because a contractor's account outlived their contract.

Price the work honestly. A quarter spent building identity plumbing is a quarter not spent on the product the customer actually chose you for, and that trade should be made deliberately rather than by default.

Initial Microsoft Entra ID Configuration

That brings us to initial microsoft entra id configuration. The cost is not the first integration; it is the long tail. Providers disagree in small ways, certificates expire, tenants move, and each one becomes something you own indefinitely.

The cost is not the first integration; it is the long tail. Providers disagree in small ways, certificates expire, tenants move, and each one becomes something you own indefinitely.

How Entra manages AWS IAM resources

Consider how entra manages aws iam resources. The cost is not the first integration; it is the long tail. Providers disagree in small ways, certificates expire, tenants move, and each one becomes something you own indefinitely.

The cost is not the first integration; it is the long tail. Providers disagree in small ways, certificates expire, tenants move, and each one becomes something you own indefinitely.

Where this leaves us

None of this is exotic. It is the ordinary discipline of deciding what you own, writing down what you assume, and making the failures loud enough to notice.

If you are working through the same problem and want to compare notes, the docs cover the mechanics and the console shows the behaviour on your own data.

Everything here, already built

Sign-in, enterprise SSO, directory provisioning, roles and an audit trail behind one API. Start with the quickstart and have a working sign-in this afternoon.

Start selling to enterprise customers

Create an account, point sign-in at Paycux, and get back to the part of the product that is actually yours.